Long story short, I ended up subscribing to the Lovevery play kits, I personally think they’ve been worth it.
Two and a half years ago, after I had Rowan, I stumbled onto a Lovevery Instagram ad. I admittingly didn’t even think of toys, Montessori activities, or how to entertain her besides tummy time and cuddles. I bought our first Lovevery Play Kit so I wouldn’t be asking myself every day what should I be doing with my child.
Besides the developmentally-appropriate toys inside, I loved the fact that it comes with a resourceful guide that goes over development checks, how to use the toys, and suggested additional activities. That was so helpful for a new mom!
I do want to say, before diving in, no matter how cool or cute you think these play kits are, if you don’t have room in your budget for them, you don’t have the room! Don’t think you need to get them because I’m sharing this review, only if you can afford to.
Secondly, this article isn’t sponsored, meaning Lovevery has no clue I’m writing it, and they aren’t paying me to write anything. However, I am set up as an affiliate, meaning if you buy a Lovevery subscription, I get a small commission that helps me maintain this blog.
Ok, let’s get to it.
Founded in 2015, Lovevery is a toy brand hyper-focused on child development. Their most popular products are called play kits. The play kits are subscription-based toy boxes with items specifically designed to give kids what they need at each stage of life from newborn to age 4.
Long story short, I ended up subscribing to the Lovevery play kits, I personally think they’ve been worth it.
Secondly, this article isn’t sponsored, meaning Lovevery isn’t paying me to write anything. However, I am set up as an affiliate, if you buy a Lovevery subscription, I get a small commission. This blog is reader-supported, so I appreciate you using my affiliate link if you decide the play kits are for you.
Lovevery has a team of 14 advisors, including professors, psychologists, and authors, all offering a wide range of skills and backgrounds to ensure the toys and play kits are developmentally appropriate.
The Lovevery play kits are based on the Montessori method, meaning that many of the toys in the kits follow some key Montessori guidelines:
You can read more about that in Lovevery’s article: What’s the real deal with the Montessori approach?
The play kits are a subscription, but you don’t pay monthly – you pay each time a new play kit is shipped, which is every 2-3 months.
In the first year, or from newborn to 12 months old, you get a new play kit every other month. Each kit is $80. This made a lot of sense to me, especially when you think about how fast kids develop in that first year.
In years 2-3 (13-36 months), you get a new play kit every third month. Each kit is $120.
If you pay for a program upfront, you can save between 5-10%.
For example, if you prepaid for the first year of play kits, you’d pay $432, a $48 savings. (This example is for the 6 play kits designed for ages 0-12 months.)
While you can save by “subscribing” to several play kits, you can still buy an individual Lovevery play kit with no contracts.
The play kits that ship every other month (months 0-12) are $80 per kit, and yes – you can purchase just one and cancel the recurring shipments at any time. And if you are located in the US, you can buy some individual toys from the play kits at your local Target!
It comes with lots of info about the stage your child is currently in, as well as suggestions for how and when to play with each toy — and research-based information on why it helps your baby’s development. As a new mom who felt totally clueless about what to do with my first child, I loved devouring this information about what was going on with her vision or her motor skills. It was also helpful because it gave great suggestions on playing with her at that development stage.
Lovevery sells individual toys, but not the ones you’ll find in their famous play kits.
You can buy the following individual toys from Lovevery:
I remember when we got our first kit, I was honestly in awe of how high-quality the toys were. The wood was sturdy, solid, and smooth. The fabrics used were organic and soft.
When I bought the first kit, I was a little skeptical, just because the prices seemed so high. But once I got my hands on the toys, I thought it was worth every dollar.
In my experience, here are the pros of the Lovevery play kits:
And here are my own personal cons of the Lovevery play kits:
For us, the pros outweigh the cons, but that’s certainly not the case for everyone. If you don’t have room in your budget for the play kits, then you don’t have room – no matter how helpful they may seem.
Ultimately, I want what’s best for Rowan, and especially as a working mom, I felt like I could offer more learning activities for them with the Lovevery play kits.
We’ve had so much fun with them, and I’m so glad we invested the money. I’d do it again. If you wanted any parenting book recommendations, check out my must-have books here.
Let us know in the comments: have you (or would you) purchase the Lovevery play kits? Why or why not?
Honestly, I wouldn’t waste my money on Lovevery toys again. Our 3 year old has absolutely no interest in any of them anymore. I don’t consider them open ended. The quality is very good, that is for sure. I have ended up with SO MANY toys to store that I wasn’t expecting so the ‘less clutter’ aspect also doesn’t ring true. Kids really don’t need that much, and they definitely don’t need expensive toy subscriptions.
thanks for sharing your opinion! I like that you don’t have to have a subscription now with their toys, i do know in the states you can buy some of them even at Target now. To each their own really, I also hand them down to friends with younger kids once we are done with them.
This is so much fun! Thank you so much for sharing this amazing play kit! My favorite part is that doesn’t require a call to a professional carpet cleaner once my son is done playing with it (I will never give silly putty to my toddler again haha). Thanks again!
haha you’re brave to even use silly putty!
These are great learning and interactive toys for young children and so colorful too!